In reality, you do not have to offer such a “heavyweight” download such as a full-feature software like iTunes. You can attract prospects equally well with some quality freebies such as a simple report, a free wallpaper, and so on. The important thing is that your download offers enough value for the prospect to be willing to give away his/her own email address to get it.

This depends on where you are at right now in the timeline of starting your business. If you are going to start a business and have yet to register a domain name, then I would say go ahead and register a domain name with the keywords you want in it. If you have multiple keywords then separate them with a hyphen. Also keep this simple, and make sure people can remember it. A site like http://www.this-is-my-main-keyword-and-here-is-another.com is probably not a good idea. The reason I say that it is a good idea is because when people link to you naturally, it is possible they will use your domain as the anchor text of the link. By having your keywords separated by hyphens in your domain, you assure yourself that any natural link you get will have the keywords that you want in the anchor text.

Like most of us online we have been selling on ebay with not much success.

A lot of people will try the best to promote their websites. However, they do not really try to monetize the sites. Of course this may probably because you are not trying to make money with your website.

You’ll find that in starting something you must expose yourself to it and get the fact and this is what I’ve found to be universaly true online in business.