An online business is very cut throat. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day sites are fighting to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Webmasters often ask us at conferences or in the Webmaster Help Group, “What are some simple ways that I can improve my website’s performance in Google?” There are lots of possible answers to this question, and a wealth of search engine optimization information on the web, so much that it can be intimidating for newer [...]