Organic optimization is a technique that uses paid search advertising. This is dependent on search keywords or sets of these in order to pull visitors or traffic to a site. Pay-per-click ads are a classic example of this type of site optimization. PPC is a technique where a site owner places ads on different sites and each click ont hese ads will be used in determining the advertiser’s ROI. PPC ads are ideal for those who are looking for fast and computable results.

Organic SEO, however, involves making sites more appealing to search engines in order to get high rankings. Getting higher traffic to your sites can be achieved through this. To fully differentiate the two techniques, non organic SEO gives a site owner fast and computable results while organic SEO focuses on building the sites reputation with the number of visitors with the use of relevant keywords.

Organic campaigns end up with content that people find reason to keep coming back to because of technical quality and search relevance. With reasonable use of search engine-friendly words and phrases, the site is further optimized.

Any successful organic optimization campaign is rooted in an effective balance between technical, verbal and marketing expertise. Because this approach allows a site to be improved on every aspect from title to purpose, it has the ability to strengthen the site so people will actually visit it and be glad for the experience rather than visit and click away for not finding anything worth a read. A non-organic campaign also works for the short-term while an organic is on the job for the long haul. Search engine optimisation, whether non-organic or organic seo, is a welcome development as far as site owners are concerned and as long as one wisely invests in a reliable SEO Company, it won’t be long before a site starts raking in smashing results.

Post from: Google Watch

What Is Organic SEO

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines will be the most widely used internet tool to find the sites that people need.

Most people using search engines use only the ten top search results. Making it to the first page, especially to the top three, is a barometer of a site’s success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you make.

But, it is essential to grab ahold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make themselves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

Exactly what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you will get the benefit of generating a high traffic volume. Lets just say you get successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two buyers, if any at all.

How is search engine optimization defined? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your sites existence and subsequently generate more traffic, traffic that could lead to potential business.

Search engine optimization requires much work to be fully implemented. There are many aspects you have to change in your site to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your site’s niche or theme.

You may also need to rewrite your site’s contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your sites content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you get link exchanges and page transfers. The more inbound and outbound traffic generated by sites is a key components search engines uses to rank sites.

Try to search the internet for useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort on your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases which can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality. A good source for freelancers is www.guru.com

Act now and see the benefits garnered with search engine optimization. All of these will result to better traffic and more business for your site and company.

Post from: Google Watch

SEO and Why You Need It

The success of your website online largely depends on the level of visibility it enjoys. Thus we can say that secret of success of any website on internet totally depends on how many people visit it a day or a month and then need of search engine optimization comes up. This will only happen with a robust and effective website search engine optimization program.

Any time you are building and undertaking a search engine optimization program for a website you should give careful consideration to all aspects of anchor text in order to rank well. Search engines are one of the primary ways that Internet users find Web sites. Website Search engine optimization is the buzz word of the internet. Search engines bring more than 80 percent of the traffic for small to medium websites.

How exactly important it is for small and medium websites to optimize their web structure and pages for search engines. You cannot survive online without SEO. Understanding its concepts is crucial to your business growth. That’s why a Web site with good search engine listings may see a dramatic increase in traffic. Everyone wants those good listings. The anchor text of external links used to point to your website are extremely important to your search engine optimization efforts, but only if they contain your targeted keywords for the page the link points to. It is however, very difficult to control the anchor text used by others when they link to you.

Internal links on the other hand are under your control. Submitting to search engines is only part of the challenge of getting good search engine positioning. Keywords are those magic words which attract your site to search engines. These also guarantee good page rankings. Optimization of your website for search engine includes many aspects: website content, keywords, URL, meta-tag, back links, etc. Your search engine optimization strategy needs to target links correctly to get the most out of SEO.

In content links are by far the most valuable when it comes to search engine optimization; Select the right keywords. There are many ways to accomplish this end objective. Many Web sites appear poorly in search engine rankings or may not be listed at all because they fail to consider how search engines work. There is conjecture that having content links and menu links can be counterproductive with Google at least perhaps only giving weight to first link its spiders encounter.

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The Advanced Level of Search Engine Optimization

Regardless of what is said on the internet there are several different ways to get good search engine rankings. It is also a lot easier that some people would like you to think. It simply amazes me how many sites are ranked that have no clue what they are doing. The ones that are number one, but it is obvious that they aren’t really optimizing for that word. The reason I wrote this is to give you some things that you can focus on to get your site ranked well.

The main point is there are several things you can do that are withing your control to get your site ranked. If you have ever heard of six sigma you would know that really all you focus on is what you can control. It is not worth your time to focus on things you can only moderately control.

Here is what is in your control with search engine optimization.

- The title tag is the first thing. It influences your rankings more than anything. I like to pick 5 phrases that I want to rank for then arrange the words in a way that makes sense, doesn’t repeat and is less than 9 words.

- Your body text. Make sure that in your body text you use each keyword at least once that you want to rank for. I am not one of those it has to be in H1 tags or Bold. Honestly I think those carry so little weight that unless you are at number 2 and want to move to number 1 then you might do it. The fact is these arent the difference between being on page 10 and page 1.

- The filenames you use are important. Do not put things like sessions or log tail URLS in your file names. This causes the engines to index your pages seperately which hurts rankings.

- Your links. The sites that link to you are within your control for the most part. One way is link bait. If you can design something that people will link to then your rankings will improve. The downside is you need to create something nobody else has. I don’t do that well. I use article submission, this gives me full control over how people link to me.

Thats 4 things you have control over. Any time you want to improve your rankings start with these 4 things. This is how you control your search engine rankings

Post from: Google Watch

Take control of SEO

This depends on where you are at right now in the timeline of starting your business. If you are going to start a business and have yet to register a domain name, then I would say go ahead and register a domain name with the keywords you want in it. If you have multiple keywords then separate them with a hyphen. Also keep this simple, and make sure people can remember it. A site like http://www.this-is-my-main-keyword-and-here-is-another.com is probably not a good idea. The reason I say that it is a good idea is because when people link to you naturally, it is possible they will use your domain as the anchor text of the link. By having your keywords separated by hyphens in your domain, you assure yourself that any natural link you get will have the keywords that you want in the anchor text.

A good example is Hotels.com. The Hotels.com site ranks in the first position for the keyword hotels, which is probably one of the most competitive terms on the internet. I believe they rank so high for this word because most of their links contain the word hotels. People who naturally link to them use the anchor text hotels.com which contains their major keyword. When you register the domain that has your keywords in the text, your anchor text in natural links will always be what you want it to be.

Google gives no preference to sites with the keywords in their domain. What I mean is, just because you have the keywords in your domain, does not make Google or any other search engine think your site is more relevant. That’s where content and links serve a purpose. Just because you don’t have the keywords in your domain does not mean you can’t rank well for keywords. It only means that when people naturally link to you, they may not have the anchor text you want. The link is still valuable.

Case and point is my newest site http://www.article-submission-express.com. I have went out and built my links with the anchor text article submissions. At the point of writing this article, about 17 days after putting the site online, I rank on page 11 for article submissions as the keyword. Article submission, however, which is my domain name is not ranking my site anywhere on Google. I only focus on one keyword at a time, even though my guru friends state that we should try to rank for many small keywords at a time. I like to think of search engines as humans and their patents prove that is what they are mimicking. Humans can only focus on one thing at a time. I feel that the concentration of my focus to particular keywords will allow me to not only get rankings for several keywords over time, but allow me to monitor the results and make sure that efforts towards other rankings don’t damage my current rankings.

In conclusion if you have already registered your domain, that is great. Leave it how it is, do not form a new domain simply because you don’t have keywords in it. If anything this can trigger duplicate content filters and get both sites punished. Just stick to you regular domain and submit articles and such to a bunch of directories with your keywords in them. This ensures you get the correct anchor text in your links, and these are all one way links that are not penalized by search engines.

Post from: Google Watch

Should my Domain Contain My Keywords?

Those who have been in the industry since the late 90’s have seen huge changes in SEO. The industry has really matured. But in the grand scheme of things, if you were to plot SEO on a product life cycle chart you would see that the industry is still in its’ infancy. SEO – Introduction Stage – Starting about 1998

Companies who were around in the introduction stage often had to build product awareness and develop a market for SEO. In the early ‘2000’s, many of our clients had just build their first websites. This was a significant investment for them and they thought that now that they have a website, the online sales would just flow in. Many didn’t realize that they had just invested serious coin into an over-priced business card. Because nobody could find them.

At this point, there was little consistency in the product. And as the algorithm got more complex, the SEO offering varied more. Some companies were offering to “submit to hundreds of search engines” (some still are) whilst others were offering usability, analytics and site architectural input in addition to on-page and off-page SEO.

SEO – Early Growth Stage – we’re still just at the beginning of it.

In the early growth stage, smart SEO companies are beginning to think about building their brand and to increase market share. Demand is increasing as more customers understand the benefits of “getting found”. There is some competition at this stage but because the market is broadening so much, competition is limited and there is still a huge amount of camaraderie within the industry. 10 years into it, it?s easy to assume that our industry is more mature than it actually is. We’ve only just begun.

Customer Implication

Demand has already started to increase but it is going to skyrocket. And it’s going to come from all types of business from very small customers to Enterprise type of businesses.

Up until recently, the neighborhood dry cleaner didn’t care if someone across the country found their website because they deal within a 5 km radius got very little benefit from optimizing their website. Now as local search gets much better, those local business will become much more serious about the opportunities online

It is also likely that we’ll see a lot of growth from Enterprise clients. These clients previously resisted SEO due to the complexity of working within legacy back-end systems. As technology increases and back-end systems become less expensive for more capability, we’re going to see companies replace their antiquated CMS’s with Search Engine Optimization friendly options.

Another change that this stage of the product life cycle will bring is in our relationship with the client. As SEO becomes a bigger part of the mainstream marketing mix, our customers will become more and more knowledgeable about SEO (we?re already starting to see this).

We’ll move from having a sales / consultative role to being a thought partner. Our clients will have a good understanding of what needs to be done but they’ll outsource it to us because we’re more efficient at implementing.

Competition Implication

With high growth in revenues, low barriers to entry, and no certification required, the SEO industry is prime for attracting any and all new entrants. There have always been new competitors. But the face of our competition is going to change greatly. Up until now competition has focused primarily on small start ups and web design firms who decide to add a search component. Some stick around but many are wiped out with the next major shift in the algorithm. This phase of the SEO life cycle is going to attract better capitalized, stronger competition from many sectors. These new entrants are attracted to SEO by the potential for profits not by the fit with their offering.

We are already starting to see traditional media firms seek to protect their eroding revenues by grabbing a slice of the online pie. But WalMart has shown us that future competition could be anyone. And it will be.

No all new entrants are attracted by dollar signs. There are also companies that are feeling increased pressure to offer a more well rounded package. As the integration of offline and online marketing services increases, customers are putting more pressure on agencies to handle the full scope of their marketing spend including the online component.

Although we’re already starting to see increased competition, many existing SEO companies aren’t feeling the pinch yet because demand is also increasing. One implication of increased demand coupled with new entrants to the market is the impact on supply. We’re starting to experience a shortage of experienced SEO talent SEO talent is a scarce resources. And this scared resource is not yet being renewed at a fast enough pace. Whilst some colleges are starting to offer digital media / internet marketing diploma, these grads know very little about what it takes to optimize a website.

Moreover, what they do know is limited to theory. It?s one thing to know that links are important to ranking. Its an entirely different thing to know how to effectively build links. So what?

Who cares where we are in the product life cycle?

Although we’ve already experienced a lot of growth, this growth is nothing compared to what we?re about to experience. In this next stage of the SEO life cycle, we?re going to see shifts in our clients, competition and product offering. Knowing that this is coming, will allow you to prepare. If we know that face of our competition is going to change from other small to mid sized SEO’s to large Agencies and Enterprise size companies in totally unrelated industries then we can prepare for this by determining how we’re going to differentiate ourselves from the new entrants.

And if we know that there is going to be increased pressure on skilled resources then we should be developing in house training programs now. The future is now. And it’s only just begun.

Post from: Google Watch

SEO is about to Grow Up

What will ultimately replace search engines?

This is a question I am asked frequently, and therefore have given considerable thought to. Ultimately, whatever it is, it has to compensate for the weaknesses of search though right? So, what are the weaknesses of search relative to the ideal search solution (he says knowing that we’ll never stop searching for things we need, so search itself will never die, only transform into something more efficient)?

a) the potential to be gamed by people ? and we all know this is a tremendous issue for search b) poorer conversion rates than word of mouth, meaning a better solution is possible c) too many irrelevant results ? people need a means to cut through the ?crap? to reveal the most relevant results d) local search results are questionable ? too many small local business have no representation, or do not appear at all in localized search results

This then begs the question; what if a solution could be found that would minimize all these weaknesses?

As it happens, I think I have found the solution, or at least what I believe Yahoo is working towards (and if Yahoo is, I’m assuming Google is too) ? integrating word-of-mouth (WOM) into search. Let me elaborate.

Intuitively I?ve known for sometime that search engines would use what they could glean from social media to help improve their algorithms. For eg.; when Yahoo bought Del.icio.us, I gave them full marks for the purchase because it made perfect sense to me that Yahoo could then integrate bookmarks into their algorithms to reduce reliance on the much abused linking elements. In fact, both Dave Harry (Google Bookmarks the New Ranking Signal?) and Bill Slawski (Google Bookmarks and Personalization) have written about this method of personalization extensively.

What I couldn?t fathom though ? was how search engines could possibly integrate word of mouth into their results, to dramatically improve results. Everything found so far in Google, Yahoo, and MSN patents seems to suggest personalization based on your own behaviour. Our behaviour though is often based on the knowledge of friends. As individuals, we are experts at very little, and tend to rely greatly on our networks of friends and acquaintances for advice aka word-of-mouth. This WOM element is completely abscent from present day search results ? and as searchers we?re currently forced to gather friends? thoughts and recommendations from elsewhere, and they?re certainly not integrated or woven into the algorithms.

Then – came the AHA moment!

The AHA: Stumbleupon, Del.icio.us, Google Bookmarks (when shared), and a few others, are forms of word-of-mouth. They enable the passing of information amongst friends ? online. WOW! HOMERUN! TOUCHDOWN! GOAL!

How Can Search and WOM Be Joined?: Its simple really! If you begin to look at each of the social media for their strengths, you?ll start to get glimpses of the jigsaw puzzle Yahoo is constructing (my understanding of Google?s vision is less clear). Stumbleupon and Del.icio.us are essentially opinion sites. You voice your opinions (word of mouth knowledge) about web sites, pages of specific web sites, products, and even services. Thumbs ups and associated comments on Stumbleupon and saves on Del.icio.us could be viewed as recommendations. This is a form of word of mouth! – Search Engine Optimization

Now, lets take it to the next level, and start to reorganize the search results based on the cummulative opinions (thumbs ups and downs, and saves) of your ?friends? ? as identified by their (ie. the search companies) summarizing your friends on various networks (including Yahoo mail I might add). Relevant pages (as determined by in-page and off-page factors) can then be reordered to show those liked by the most friends first, followed by those favoured by sequentially fewer friends. Those with a negative friend score ? completely buried. In the middle ? all those results not yet scored by friends. Where insufficient friend input exists (eg. how many of your friends will have given a thumbs up to a 2007 Nissan X-Terra?), possibilities include:

a) searchers seeking out more knowledgeable friends in the space b) the engines themselves could layer feedback from the masses on top of standard search results c) the engines can merely revert to the algorithm as it would otherwise exist at that time

This means your friends opinions have a tremendous impact on the results you see?!

Interesting eh? Might even be a solution to the local results problem search engines face. Will you be happier with the search results? ABSOLUTELY, and if not, merely modify the “trusted friends” in your networks, and your results will change. In essence;

“you are responsible for the quality of your own search results”!

Now, I can hear a collective “whooooooah” from all readers. How you ask can the major search engines do this if all searchers aren?t on Stumble or Del.icio.us? You first need user critical mass on Stumbleupon, Delicious, Google Bookmarks et al for this to work! Well, consider; if you’re not on Stumbleupon or Del.icio.us, then the search engines would merely revert to their algorithms they would otherwise be using. How convenient!

It also means much less gaming of search engines, and social media sites. Wow – a win-win all around!

Conclusions: In the end, its the ultimate solution and a win-win all around:

1) Searchers are given information they can make much better decisions with – when they need it. Searchers become responsible for their own results, and have the power to constantly improve them. Noone else to blame but themselves if they don?t like the results.

2) Search engines themselves are happy, because well, searchers are happy. Also, with the integration of WOM into search, search plays an even bigger role in the purchase decision ? meaning more searches, and higher revenues.

Post from: Google Watch

The Future of Search: Integrating Word-of-Mouth into Search

Super affiliate traffic is the newest membership site to be launched on 9th December. It the combination of knowledge and experience gathered by two of the most respected internet marketing geniuses, Eric Rockefeller and Howie Schwartz. Maybe you have heard about these guys before but in case you haven’t then you should know they are absolutely brilliant.

With their experience in the internet marketing field you are certain you will be in for a treat. I am speaking of about 11 years of experience with plenty of successes behind them. These guys surely know what works and what doesn’t. Super affiliate traffic will combine their experience and expertise into a well laid out membership site.

Super affiliate traffic will be presented as a membership site where you will have access to all of the resources you need to succeed. It doesn’t matter if you are a newbie or an advanced marketer; super affiliate traffic will be loaded with content for marketers of every description and skill level.

Super affiliate traffic will also provide you with all the tools and knowledge you will ever need to succeed. You will have access to all the latest videos, e-books and programs that these guys themselves use to become successful. Any training that is necessary will also be readily available in the member’s area of the super affiliate traffic website.

The supper affiliate traffic membership site will aim at providing you with internet marketing skills important to every marketer who wishes to be successful. The main focus will be free traffic generation using web 2.0, paid traffic methods like Google Adwords and training on how to become a successful affiliate marketer. You surely cannot ask for more from super affiliate traffic.

All the free traffic generating methods using web 2.0 will be covered by Howie. He will guide you step by step and show you exactly what is required to maximize your traffic. And of course he will be available to personally coach you as well.

If you would like to invest money in generating traffic, then Eric well explain in depth everything you need to know about this. It doesn’t matter your experience you are almost guaranteed to learn something new about paid advertising in super affiliate traffic. Remember, in super affiliate traffic you are not being coached by any newbie internet marketing guru!

To top everything off both Eric and Howie will come together and show you exactly what you need to do to convert this traffic into sales. This is the part of super affiliate traffic that is most exciting; where the money starts flowing. If you want to be apart of this flow then you know where to be on the 9th December.

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Super Affiliate Traffic: Increase Website Traffic On Auto-Pilot